Revenue & Profit Optimization

- Pricing strategy (dynamic pricing, yield management)  

- Increasing direct bookings & reducing OTA dependency  

- Upselling & cross-selling strategies  

Operational Efficiency

- Staff training & service excellence  

- Workflow optimization  

- Cost reduction strategies  

Guest Experience & Reputation Management

- Personalized guest journey design  

- Improving online reviews & ratings  

- Enhancing customer service standards  

Sales & Marketing

- Digital marketing (SEO, social media)  

- Website optimization & booking system improvements  

- Branding & positioning strategy

- Sales strategies according to target groups (primary and secondary target groups)

- Strategic positioning and concept creation (brand management)

- Image and storytelling (communication strategies)

Technology & Innovation

- Implementation of AI & automation in hotel operations  

- Integration of property management systems (PMS)  

- In house communication tools for guest experiences